Back Media-Saturn-Holding#Marke „Saturn“ German Saturn (tienda) Spanish Saturn (magasin) French Սատուրն (խանութների ցանց) Armenian Saturn (magazzini) Italian Saturn (winkel) Dutch Saturn (sieć handlowa) Polish Saturn (hemelektronikkedja) Swedish ซาทวน Thai 土星电器城 Chinese
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Saturn is a German chain of electronics stores in Germany. With Media Markt it constitutes Media-Saturn Holding, owned by the retail trade company Ceconomy, which was spun-off from Metro Group in 2017. The Saturn store in Hamburg is the biggest electronics retail shop in Europe.
Saturn is known for its slightly coarse advertising slogan Geiz ist geil! (German for 'Stinginess is cool!') which was used from 2002 to 2011 and sparked a nationwide debate about consumer behavior and the situation of the German economy. The slogan quickly became part of everyday language and became synonymous with the German economic crisis.