Shopee

Shopee Pte. Ltd.
Shopee
Company typeSubsidiary
IndustryE-commerce
Founded5 February 2015; 10 years ago (2015-02-05)
Queenstown, Singapore
Headquarters5 Science Park Drive, Shopee Building, Singapore 118265
Area served
Southeast Asia & Latin America[1]
Key people
Forrest Li (Founder CEO and Chairman)
Chris Feng (President)
Terence Pang (COO)
ParentSea Limited
SubsidiariesShopee Japan Co., Ltd[2]
Websiteshopee.com

Shopee Pte. Ltd., trading as Shopee, is a Singaporean multinational technology company that specializes in e-commerce. It operates as a subsidiary of Sea Limited. Shopee was founded in 2015 in Singapore, and subsequently expanded its operations to other countries.[3]

As of 2023, Shopee is recognized as the largest e-commerce platform in Southeast Asia, with a total gross merchandise volume (GMV) of $47.9 billion.[4] This figure represents nearly half of the total GMV of the Southeast Asian market.[5] The platform also facilitates online buying and selling for consumers and sellers in East Asia and Latin America.[6][7][8]

  1. ^ Potkin, Fanny; Ye, Josh (9 September 2022). "Exclusive: Sea Ltd shuts operations in some Latin American countries, cuts Free Fire staff in Shanghai". Reuters.
  2. ^ "ShopeeでJAPAN FINESTキャンペーンがスタート。海外現地モールで日本直送品の露出枠が拡大。" (in Japanese). 18 August 2021.
  3. ^ Lee, Yoolim (8 May 2017). "Garena Rebrands as Sea After Raising $550 Million in New Funding". Bloomberg. Retrieved 21 March 2018.
  4. ^ "Shopee braces for e-commerce battle in Southeast Asia as competitors close in". KrASIA. 4 October 2023. Retrieved 16 November 2024.
  5. ^ "Ecommerce in Southeast Asia 2023". Momentum Works. Retrieved 16 November 2024.
  6. ^ "As Shopee expands aggressively around the world, will it become the 'Amazon of emerging economies'?". KrASIA. 12 January 2022. Retrieved 13 January 2022.
  7. ^ Econsultancy (17 March 2018). "Shopee: Localizing Ecommerce in Southeast Asia and Taiwan". Econsultancy. Retrieved 22 March 2021.
  8. ^ "Level Up Your E-Commerce Game: Setting Up Google Analytics 4 Funnel Tracking Like a Pro! | Report Garden". Marketing Agency Software | Reportgarden. Retrieved 30 May 2024.

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