Back أمثلة الإعلام الاجتماعي Arabic Optimització per mitjans socials Catalan Optimalizace pro sociální média Czech Social Media Optimization German Optimización de medios sociales Spanish Sosiaalisen median optimointi Finnish Social media optimization French קידום אתרים במדיה חברתית HE Social media optimization Italian ប្រព័ន្ធផ្សព្វផ្សាយសុក្រិត្យ Cambodian
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Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy.[1] In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.[2]
SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content".[3] Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.[4]
In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic,[5] while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic.[6]
- ^ Tuten, Tracy; Solomon, Michael (2018). Social Media Marketing (4th ed.). London: SAGE Publications Ltd. pp. 229–230. ISBN 9781526423863.
- ^ Sturgis, Ingrid (2014). "Social Media Optimization". In Harvey, Kerric (ed.). Encyclopedia of Social Media and Politics. Vol. 3. CQ Press. pp. 1167–1171.
- ^ Bradley, S. V. (2015). Win the game of Google-opoly: Unlocking the secret strategy of search engines. Wiley. ISBN 9781119002581.
- ^ Frick, T (2010). Return on engagement: Content, strategy and design techniques for digital marketing. Oxford: Focal. ISBN 9781136030253.
- ^ Preston, Peter (July 31, 2016). "Print still has a future, and Le Monde can prove it. Aux armes, citoyens!". The Guardian.
- ^ Smith, Mark (July 22, 2016). "So you think you chose to read this article?". BBC News.