 | |
 Sports Direct store, York | |
| |
| Formerly | |
| Company type | Private |
| Industry | Retail |
| Founded | 1982 |
| Founder | Mike Ashley |
| Headquarters | Shirebrook, England |
Number of locations | 715 stores (2024)[2] |
Area served | |
| Products | |
| Services | Sports Direct Membership |
Number of employees | approx. 20,000 (2024)[2] |
| Parent | Frasers Group |
| Divisions | Lillywhites |
| Website | SportsDirect SportsWorld |
Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley and was originally based in Maidenhead, England. It specialises in the sale of sports equipment, clothing, footwear, and accessories, operating both physical outlets and an online store.[3]
The company operates in 19 countries, including France, Germany, and Spain. Certain Frasers Group fascias, such as USC, Game, and Evans Cycles, also operate within selected Sports Direct stores.[4][5]
- ^ a b "SportsDirect.com Retail Limited overview - Find and update company information - GOV.UK". Companies House. 1997-07-21. Retrieved 2024-02-29.
- ^ a b "Brands - Sports Direct". frasers.group. Retrieved 27 February 2025.
- ^ "History". Sports Direct. 2012. Archived from the original on 5 February 2012. Retrieved 1 October 2016 – via Wayback Machine.
- ^ "Frasers". frasers.group. Retrieved 2025-02-19.
- ^ Jahshan, Elias (2020-12-14). "Frasers Group to open brand new multi-brand fascia in Birmingham city centre". Retrieved 2025-02-19.