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The Starbucks Red Cup, also called the Starbucks holiday cup, is a modern Christmas and holiday season tradition[1][2] and promotional campaign operated by coffee chain Starbucks; each winter, some hot drinks served at Starbucks cafés will be served in cups with a red background and various festive designs instead of the regular white cups. New designs are used each year. Starbucks have used the campaign to support HIV/AIDS research. In 2015 the cups were plain red without the festive designs, and were accused of being anti-Christian.
- ^ Sola, Katie. "Here's Why The Drama Over Red Holiday Cups Is A Win For Starbucks". Forbes. Retrieved December 13, 2022.
- ^ Purser, Emily (December 23, 2009). "The new rituals of a modern-day Christmas". BBC Online. Archived from the original on December 24, 2009. Retrieved December 13, 2022.
But new Christmas rituals that reflect contemporary life are slowly becoming a familiar part of the season. ... "We know that as soon as the red cups come to Starbucks, Christmas is here," says a spokesman for retail analysts Allegra Strategies.