Strategic communication

Strategic communication is the purposeful use of communication by an organization to reach a specific goal.[1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications, and dedicated global network assets. Targeted organizational goals can include commercial, non-commercial, military business, combat, political warfare and logistic goals. Strategic communication can either be internal or external to the organization. The interdisciplinary study of strategic communications includes organizational communication, management, military history, mass communication, PR, advertising and marketing.[1]

  1. ^ a b "Strategic Communication". obo. Retrieved 2025-01-15.

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