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T-Series (company)

Super Cassettes Industries Private Limited
T-Series
Company typePrivate
IndustryMusic and entertainment
Founded11 July 1983; 41 years ago (1983-07-11) in Delhi, India[1]
FounderGulshan Kumar
Headquarters
Mumbai
,
India
Key people
Bhushan Kumar
(Chairman, managing director)
Krishan Kumar
Neeraj Kalyan
(President)[2]
Services
Owner
YouTube information
Channel
Years active2006–present
Genres
Subscribers283 million[3]
Total views280 billion[3]
100,000 subscribers2011
1,000,000 subscribers2013
10,000,000 subscribers2016
50,000,000 subscribers2018
100,000,000 subscribers2019
Last updated: January 5, 2025
WebsiteTSeries.com

Super Cassettes Industries Private Limited, doing business as T-Series,[note 1][1][5] is an Indian music record label and film production company founded by Gulshan Kumar on 11 July 1983.[6] It is primarily known for Hindi film soundtracks[6] and Indi-pop music.[7] T-Series is the largest music record label in India, with up to a 35% share of the Indian music market.[8] As of October 2024, T-Series also owns and operates the most-viewed and the second most-subscribed YouTube channel, with over 278 million subscribers[9] and 272 billion views.[10] While best known as a music label, T-Series has produced more than 90 films, and is established a leading film production company of Hindi cinema.

Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell pirated Hindi songs before the company eventually began producing new music. Their breakthrough came with the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak, composed by Anand–Milind, written by Majrooh Sultanpuri, and starring Aamir Khan and Juhi Chawla, which became one of the best-selling Indian music albums of the 1980s, with over 8 million sales. They eventually became a leading music label with the release of Aashiqui (1990), composed by Nadeem–Shravan, which sold 20 million copies and became the best-selling Indian soundtrack album of all time.[11] However, Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company on 12 August 1997. Since then, T-Series has been led by his son Bhushan Kumar and younger brother Krishan Kumar.

On YouTube, T-Series has a multi-channel network, with 30 channels (including Lahari Music) that have over 382.3 million subscribers as of 15 December 2021. The company's YouTube team consists of 13 people at the T-Series headquarters.[12] The company's main T-Series channel on YouTube primarily shows music videos as well as film trailers. It became the most-viewed YouTube channel in January 2017.[13] T-Series's channel was also the most-subscribed channel on YouTube from 14 April 2019 to 2 June 2024. The T-Series channel primarily features content in the Hindi language, and occasionally several other languages including Bhojpuri, Punjabi and English. T-Series also have other channels dedicated to content in several Indian languages including Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Malayalam, Kannada, Gujarati, Marathi and Rajasthani.

  1. ^ a b "Super Cassettes Industries Private Limited". OpenCorporates. Archived from the original on 18 September 2018. Retrieved 17 September 2018.
  2. ^ Cite error: The named reference bloomberg was invoked but never defined (see the help page).
  3. ^ a b "About T-Series". YouTube.
  4. ^ "It's all in the name". India Today. 6 April 1998. Archived from the original on 24 August 2018. Retrieved 24 August 2018.
  5. ^ "Super Cassettes Industries Ltd.: Private Company Information". Bloomberg.com. Archived from the original on 27 March 2019.
  6. ^ a b Kohli-Khandekar, Vanita (20 December 2013). "Tea with BS: Bhushan Kumar". Business Standard India. Archived from the original on 7 July 2018. Retrieved 7 July 2018.
  7. ^ "Going solo: The era of Indi-pop albums and singles is back". Hindustan Times. 20 April 2015. Archived from the original on 25 November 2018. Retrieved 24 November 2018.
  8. ^ Malvania, Urvi (21 April 2014). "Sony Music eyes numero uno position in India". Business Standard. Archived from the original on 9 January 2019. Retrieved 8 January 2019.
  9. ^ "T-Series". YouTube. Retrieved 16 October 2024.
  10. ^ "YouTube Stats, Channel Statistics". Social Blade. Archived from the original on 16 February 2017. Retrieved 19 November 2018.
  11. ^ Cite error: The named reference boi90s was invoked but never defined (see the help page).
  12. ^ Biswas, Soutik (20 December 2018). "PewDiePie v T-Series: The battle to be king of YouTube". BBC News. Archived from the original on 21 December 2018. Retrieved 22 December 2018.
  13. ^ Cite error: The named reference views was invoked but never defined (see the help page).


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