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| Company type | Subsidiary |
|---|---|
| Industry | |
| Founded | 1860 (as Uhrenmanufaktur Heuer AG) Saint-Imier, Switzerland |
| Founder | Edouard Heuer |
| Headquarters | , Switzerland |
Area served | Worldwide |
Key people | Antoine Pin (CEO) |
| Products |
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| Parent | LVMH |
| Website | tagheuer |
TAG Heuer S.A., founded Heuer AG[a] (/ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde in 1985, which purchased a majority stake in the company, forming TAG Heuer.[1] In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.[1] The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.
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- ^ a b "Company Profile, Information, Business Description, History, Background Information on TAG Heuer S.A." referenceforbusiness.com. Advameg Inc. Retrieved 4 December 2015.