Taobao

Taobao
Type of site
Consumer-to-consumer and E-commerce
Available inChinese
OwnerAlibaba Group
URLwww.taobao.com Edit this at Wikidata
CommercialYes
LaunchedMay 2003 (2003-05)
Current statusActive
Written inPHP[1]
Taobao
"Taobao" in Simplified (top) and Traditional (bottom) Chinese characters
Simplified Chinese淘宝
Traditional Chinese淘寶
Literal meaningsearch for treasure[2]
Transcriptions
Standard Mandarin
Hanyu PinyinTáobǎo
Bopomofoㄊㄠˊ ㄅㄠˇ
Wade–GilesT'ao2-pao3
Tongyong PinyinTáo-bǎo
IPA[tʰǎʊ.pàʊ]
Yue: Cantonese
Yale RomanizationTòuh-bóu
Jyutpingtou4 bou2
IPA[tʰɔw˩.pɔw˧˥]
Southern Min
Tâi-lôTô-pó

Taobao is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it was the eighth most-visited website globally in 2021.[3] Taobao.com was registered on April 21, 2003[4] by Alibaba Cloud Computing (Beijing) Co., Ltd.

Taobao Marketplace facilitates consumer-to-consumer retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and abroad,[5] which is made payable by online accounts. Its stores usually offer an express delivery service.

Sellers are able to post goods for sale either through a fixed price or an auction. Auctions make up a small percentage of transactions, whereas the majority of the products are new merchandise sold at fixed prices. Taobao users usually read feedback and compare items from multiple shops. Taobao's popular payment platform is Alibaba's Alipay[6]

As of at least 2024, it is the world's most popular shopping hub as measured by gross merchandise value.

  1. ^ Roger Chapman. "Top 40 Website Programming Languages". roadchap.com. Archived from the original on September 22, 2013. Retrieved September 6, 2011.
  2. ^ Barboza, David (August 10, 2009). "An Online Market Flourishes in China". The New York Times. Retrieved November 13, 2022.
  3. ^ "taobao.com Site Overview". Alexa Internet. Archived from the original on April 7, 2009. Retrieved February 21, 2019.
  4. ^ "taobao.com - Taobao : 淘宝网(淘寶網)". taobao.com.clearwebstats.com. Archived from the original on December 24, 2019. Retrieved December 24, 2019.
  5. ^ Chen, Jianqing; Ming Fan; Mingzhi Li (2016). "Advertising versus Brokerage Model for Online Trading Platforms" (PDF). MIS Quarterly. 40 (3): 575–596. doi:10.25300/MISQ/2016/40.3.03. Archived (PDF) from the original on April 21, 2021. Retrieved April 27, 2021.
  6. ^ Huang, Lan; Zhang, Xiaofang; Wang, Yan; Xie, Xuping (September 5, 2021). "Research and Application of Reinforcement Learning Recommendation Method for Taobao". 2021 IEEE Symposium on Computers and Communications (ISCC). Athens, Greece: IEEE. pp. 1–6. doi:10.1109/ISCC53001.2021.9631429. ISBN 978-1-6654-2744-9. S2CID 245145808.

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