Back إعلان موجه Arabic Targeting Czech Targeted Advertising German تبلیغات هدفمند Persian Ciblage French लक्षित विज्ञापन Hindi Iklan tertarget ID Мақсатты маркетинг Kazakh 타겟 광고 Korean Таргеттик (багытталган, максаттуу) жарнама Kirghiz
 | This article may need to be rewritten to comply with Wikipedia's quality standards, as it has formatting, tone, and possibly other issues. (January 2017) |
 | This article contains promotional content. (June 2023) |
Targeted[1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.[2]
These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests.[1] This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste.[3]
Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements.[4]
Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising.[4] Most targeted new media advertising currently uses second-order proxies for targets, such as tracking online or mobile web activities of consumers, associating historical web page consumer demographics with new consumer web page access, using a search word as the basis of implied interest, or contextual advertising.[5]
- ^ a b Cite error: The named reference
jansen2013was invoked but never defined (see the help page). - ^ Plummer, Joe; Rappaport, Steve; Hall, Taddy (2007-04-11). The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (1 ed.). John Wiley & Sons. ISBN 9780470051054.
- ^ Iyer, G.; Soberman, D.; Villas-Boas, J. (2005). "The Targeting of Advertising". Marketing Science. 24 (3): 461–476. doi:10.1287/mksc.1050.0117.
- ^ a b Johnson, Justin P. (2013-03-01). "Targeted advertising and advertising avoidance". The RAND Journal of Economics. 44 (1): 128–144. CiteSeerX 10.1.1.491.2999. doi:10.1111/1756-2171.12014. ISSN 1756-2171.
- ^ Li, Kai; Idemudia, Efosa C.; Lin, Zhangxi; Yu, Yang (2012-06-01). "A framework for intermediated online targeted advertising with banner ranking mechanism". Information Systems and E-Business Management. 10 (2): 183–200. doi:10.1007/s10257-010-0134-4. ISSN 1617-9846. S2CID 17037061.