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Named after | White cube galleries |
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Formation | 2015 |
Founders | Gabrielle de la Puente Zarina Muhammad |
Fields | Art criticism Art grants |
Website | thewhitepube |
The White Pube is a progressive identity of writers Gabrielle de la Puente and Zarina Muhammad.[1] They have been described as “one of the first truly new voices in British art criticism in the twenty-first century”.[2]
The pair met in 2013 on the BA Fine Art Course at Central St Martins[3] and out of frustration with “white people, white walls and white wine”,[4] began to publish reviews, essays and social media posts to challenge the art world's lack of representation and accessibility and to redefine what is deemed worthy of aesthetic attention.[5] Their subjective[6] and personal approach to art writing has been labelled “embodied criticism” and incorporates emotional responses and overtly political analysis of artworks in an informal yet stylistically innovative style.[2][7]
In criticism Gabrielle de la Puente and Zarina Muhammad's website 'The White Pube' presents one of the first truly new voices in British art criticism in the twenty–first century, and most importantly its writers have risen to prominence without the help or patronage of Art Review, Art Monthly, Frieze, or any of the other publication or established platforms in the UK. Informal yet stylistically innovative, art historically rigorous without the staid academicism or florid pomposity of much established writing, the pair's mix of reviews, essays, podcasts, and social media posts are bound together with a singular critical voice grappling with contemporary issues of race, gender, sexuality, aesthetics and ethics.