Thomas J. Barratt | |
|---|---|
 | |
| Born | 1841 |
| Died | 1914 |
| Nationality | English |
| Spouse | Mary Pears |
Thomas James Barratt (1841–1914) was an English businessman who was the chairman of the soap manufacturer A. & F. Pears. A pioneer of brand marketing, he has been called "the father of modern advertising".[1][2][3]
- ^ He was first described as such in T F G Coates, 'Mr Thomas J Barratt, "The father of modern advertising"', Modern Business, September 1908, pp 107-15.
- ^ Matt Haig, Brand failures: the truth about the 100 biggest branding mistakes of all time, Kogan Page Publishers, 2005, p.219; 266.
- ^ Nicholas Mirzoeff, The visual culture reader, Routledge, 2002, p.510.