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Type of site | E-Commerce retail |
|---|---|
| Available in | Chinese |
| Owner | Alibaba Group |
| Created by | Jack Ma |
| URL | www |
| Commercial | Yes |
| Launched | April 2008 |
| Current status | Active |
| Tmall | |||||||
|---|---|---|---|---|---|---|---|
| Simplified Chinese | 天猫 | ||||||
| Traditional Chinese | 天貓 | ||||||
| Literal meaning | heaven (Tian) cat | ||||||
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Tmall (simplified Chinese: 天猫; traditional Chinese: 天貓; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-name goods to consumers in Greater China. It has over 500 million monthly active users, as of February 2018. In the last few years, it has opened its features to brands, not only for online sales but also for developing brand awareness. According to Alexa Rank, it is the third most visited website globally in 2021.[1]
- ^ "tmall.com Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com. Archived from the original on May 17, 2019. Retrieved November 18, 2021.