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Product type | Chewing gum |
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Owner | Perfetti Van Melle |
Country | United States |
Introduced | 1960 |
Related brands | Dentyne |
Previous owners | American Chicle Company > Adams Gum • Warner-Lambert > Pfizer • Cadbury Schweppes • Kraft > Mondelez • Perfetti Van Melle |
Website | tridentgum.com |
Trident is a brand of sugar-free chewing gum owned by the Italian-Dutch company Perfetti Van Melle. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom.[1] In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.