 | |
| Tru Kids Brands | |
| Formerly | Geoffrey LLC (2018–2019) |
| Company type | Private |
| Industry | Retail |
| Predecessor | Toys "R" Us, Inc. |
| Founded | January 20, 2019 |
| Headquarters | , US |
Area served | Worldwide (licensing) |
Key people |
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| Brands | |
| Owner | WHP Global (controlling owner)
Solus Asset Management Ares Management |
| Parent | WHP Global |
| Subsidiaries | |
| Website | trukidsbrands |
Tru Kids, Inc. (/tru/; doing business as Tru Kids Brands) is an American retail and licensing company that operates the Toys "R" Us locations in the United States. Although they only operate locations in the United States, they own the Toys R Us brand internationally (except in Canada). It was established on January 20, 2019 after its lenders cancelled the bankruptcy auction and took over the Toys "R" Us intellectual property in October 2018.[1]
- ^ Morgan, Blake. "Toys 'R' Us Is Making A Comeback As Tru Kids -- With A Modern Customer Approach". Forbes. Retrieved February 13, 2019.