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| Product type | Processed cheese |
|---|---|
| Owner | Kraft Heinz |
| Produced by | Kraft Foods |
| Country | United States |
| Introduced | 1918 |
| Markets | United States, Canada |
| Previous owners |
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| Tagline | That's La Dolce Velveeta |
| Website | kraftheinz.com/velveeta |
Velveeta is a brand name for a processed cheese similar to American cheese. It was invented in 1918 by Emil Frey (1867–1951) of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company.[1] In 1925, it advertised two varieties, Swiss and American.[2] The firm was purchased by Kraft Foods Inc. in 1927.[3]
- ^ "New Incorporations," New York Times, 15 February 1923 (10,000 preferred shares, 20,000 common shares).
- ^ "Everybody Says It's the Finest Cheese in the World (Velveeta/Monroe advertisement)." Goshen (NY) Independent Republican, 9 June 1925.
- ^ "Monroe." Middletown (NY) Times Herald, 21 November 1927 ("recently purchased").