WOIO

WOIO
CityShaker Heights, Ohio
Channels
Branding19 WOIO; 19 News
Programming
Affiliations
Ownership
Owner
WUAB, WTCL-LD, WOHZ-CD
History
First air date
May 19, 1985
(39 years ago)
 (1985-05-19)
Former channel number(s)
Analog: 19 (UHF, 1985–2009)
Call sign meaning
"Ohio"[2]
Technical information[3]
Licensing authority
FCC
Facility ID39746
ERP30 kW
HAAT333 m (1,093 ft)
Transmitter coordinates41°22′45″N 81°43′11″W / 41.37917°N 81.71972°W / 41.37917; -81.71972
Translator(s)see § Translators
Links
Public license information
Websitewww.cleveland19.com

WOIO (channel 19) is a television station licensed to Shaker Heights, Ohio, United States, serving the Cleveland area as an affiliate of CBS. It is owned by Gray Media alongside CW affiliate WUAB (channel 43), Telemundo affiliate WTCL-LD (channel 6) and independent station WOHZ-CD (channel 22); WTCL and WOHZ also serve as relays for WOIO. All four stations have studios on the ground floor of the Reserve Square building in Downtown Cleveland. WOIO shares full-power spectrum with WUAB via a channel sharing agreement[1] and both stations have transmitter facilities in suburban Parma.

Established in 1985, WOIO's entry into the Cleveland market was the culmination of multiple failed attempts to sign on a station on channel 19 over the course of 34 years, four different construction permits and multiple contested bids. Owned initially by a consortium controlled by Hubert B. Payne, the first Black executive at a Cleveland television station, WOIO was sold to Malrite Communications, one of the partners in the consortium, in 1986 for a capital infusion. With studios at Shaker Square, WOIO operated with a minimum of local output but boasted a unique "nineteen" identity and irreverent on-air persona, along with a program inventory of long-established reruns that appealed to a younger audience. A charter affiliate of the Fox Broadcasting Company and the over-the-air home of Cleveland Cavaliers basketball and Cleveland Browns preseason games, WOIO thrived in competition against the market's established independent WUAB despite ongoing perceptions of being a "video jukebox". The 1994 affiliation pact between WJW-TV owner New World Communications and Fox resulted in WOIO becoming the market's new CBS affiliate. Prior to the change, Malrite took over WUAB via a local marketing agreement and used their existing news operation to develop local newscasts for WOIO, which launched on February 1995.

Despite lofty expectations by station management, WOIO's newscasts—rebranded several times and with frequent on- and off-air turnover—remained mired in last place in nearly every timeslot into the 2000s. Purchased by Raycom Media in 1998, veteran executive Bill Applegate was named as WOIO-WUAB's general manager in 2001. Under Applegate, WOIO's news department was relaunched as 19 Action News, featuring a populist-leaning tabloid style with multiple controversial on-air talent hires and rating stunts. While 19 Action News proved successful in some timeslots, Applegate's immediate successors dropped the tabloid motif in 2015 in favor of the more traditional Cleveland 19 News. Following Gray Television's merger with Raycom, WOIO has revived some of the elements of Action News while repositioning the station's news department for non-linear over-the-top and mobile streaming. In recent years, Gray has added both WTCL, expanding WOIO's news department for a Spanish-language audience, and Rock Entertainment Sports Network, a joint venture between Gray and Rock Entertainment Group.

  1. ^ a b
    • "Modification of a Licensed Facility for DTV Application". Licensing and Management System. Federal Communications Commission. Archived from the original on October 22, 2022. Retrieved October 22, 2022.
    • "License To Cover for DTV Application". Licensing and Management System. Federal Communications Commission. Archived from the original on October 22, 2022. Retrieved October 22, 2022.
  2. ^ Cite error: The named reference NewsJo19830610p38 was invoked but never defined (see the help page).
  3. ^ "Facility Technical Data for WOIO". Licensing and Management System. Federal Communications Commission.

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