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De Winkel van Sinkel was the first department store in The Netherlands, built between 1837 and 1839 and located at Oudegracht 158 in Utrecht. The Winkel van Sinkel Company started as a fabric store in Amsterdam, and after multiple expansions became a department store, but it was the branch in Utrecht with its expansive range of merchandise that truly established it as a concept in Dutch popular culture, "Winkel van Sinkel" having become a general term for shops where all kinds of different goods are for sale.