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Woman to Woman, known in the media as Harriet Harman's Pink Bus, was a political campaign in the United Kingdom for the Labour Party at the 2015 general election.[1] It was led by Deputy Leader of the Labour Party Harriet Harman, and involved a pink battle bus visiting marginal constituencies, promoting Labour policies and rallying support among female voters.[2] It was described by Labour as the party's "biggest ever women's campaign".[3] The Pink Bus was criticised in the media as "sexist and patronising".[4]
The campaign was regarded a failure for the Labour Party, which polled well below expectations in the general election, winning 30.4 per cent of the vote and 232 seats, 24 fewer than its previous result in 2010.[5] Despite this, the voter turnout was 1 per cent higher than 2010, and the overall number of female Labour MPs increased from 81 to 99.
Following the election Harman announced she would stand down from the role once a leadership election had taken place.[6]
- ^ "Labour launches biggest ever women's campaign: Woman to Woman". Tumblr. Retrieved 17 December 2022.
- ^ Matt (11 February 2015). "Labour launches biggest ever women's campaign: Woman to Woman". Harriet Harman. Retrieved 17 December 2022.
- ^ "Harriet Harman: 'Strident Harpyism Is Now Conventional Wisdom'". HuffPost UK. 10 February 2015. Retrieved 17 December 2022.
- ^ ""Sexist twaddle!" – Worcester parliamentary candidate in Facebook storm over pink bus campaign". Evesham Journal. April 2015. Retrieved 17 December 2022.
- ^ "Election results: Conservatives win majority". BBC News. 7 May 2015. Retrieved 17 December 2022.
- ^ "Harriet Harman stepping down as Labour deputy leader". ITV News.