"You'll own nothing and you'll be happy" (alternatively "You'll own nothing and be happy") is a phrase from 2016 predictions for 2030 published by the World Economic Forum (WEF),[1] cited as being based on input from members of the World Economic Forum Global Futures Councils, likely in turn based on a 2016 article in which Danish Social Democrat Ida Auken outlines her vision of the future.[2] The phrase has been used by critics who accuse the WEF of desiring restrictions on ownership of private property. The phrase has also been used by critics of the subscription business model, and software as a service.