HubSpot, Inc. is a US-based developer and marketer of software products for inbound marketing, sales, and customer service. Its products and services are meant to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, sales enablement, pay-per-click management and customer support. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.