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Crayola is an American brand of crayons and other writing and drawing utensils, such as markers, chalk and colored pencils. The company used to be called "Binney & Smith Company". It is based in Northampton, Massachusetts. Since 1984, it has been owned by the company Hallmark Cards.[1][2]
- ↑ "Company". Crayola.com. June 24, 2016. Retrieved November 19, 2016.
- ↑ Slater, Jan S. (1999). "The Case for Collectible Brands". In Jones, John Philip (ed.). How to Use Advertising to Build Strong Brands. SAGE. pp. 251–66. ISBN 9781452267555.