DreamWorks Classics

Classic Media, LLC
(aka DreamWorks Classics)

Trade name	DreamWorks Classics
Formerly	Classic Media (2000–2012)
Company type	Subsidiary
Industry	Intellectual property
Predecessors	United Productions of America Golden Book Video Total Television Filmation Entertainment Rights
Founded	2000; 25 years ago (2000)
Founders	Eric Ellenbogen John Engelman
Headquarters	New York City, New York , U.S.
Revenue	US$82 million[1]
Net income	US$19 million[1] (2012)
Owner	Independent (2000–2007) Entertainment Rights (2007–2009) Boomerang Media (2009–2012) DreamWorks Animation (2012–present)
Number of employees	80[2] (2012)
Parent	Universal Pictures (NBCUniversal) (Comcast)
Subsidiaries	Big Idea Entertainment[3][4] Bullwinkle Studios (50%)[5][6] Harvey Entertainment
Website	classics.dreamworksanimation.com

Classic Media, LLC, using the name DreamWorks Classics, is an American entertainment company. It is owned by DreamWorks Animation, which is a subsidiary of Universal Pictures through Comcast's NBCUniversal. It was founded as Classic Media in 2000 by Eric Ellenbogen and John Engelman.^[7] The studio's library is made up of intellectual property catalogs and character brands it hs gotten from other companies. It also includes the licensing rights for some third-party properties. In 2012, DreamWorks Animation acquired Classic Media from its then-owner, Boomerang Media.^[5][8]

1. ↑ ^{1.0 1.1} Palmeri, Christopher (July 23, 2012). "DreamWorks Animation to Buy Owner of Casper, Lassie Shows". Bloomberg. Retrieved April 2, 2016.(subscription required)
2. ↑ "DreamWorks buys Casper, Lassie owner Classic Media for $155m". Telegraph. July 23, 2012. Retrieved April 2, 2016.
3. ↑ Tribbey, Chris (May 11, 2009). "Classic Media Absorbs Subsidiaries". Home Media Magazine. Archived from the original on March 31, 2016. Retrieved August 28, 2013.
4. ↑ Moody, Annemarie (May 11, 2009). "Entertainment Rights to Operate as Classic Media". Animation World Network. Retrieved August 31, 2013.
5. ↑ ^{5.0 5.1} Verrier, Richard (July 23, 2012). "DreamWorks Animation buys 'Casper,' 'Lassie' parent Classic Media". Los Angeles Times. Retrieved August 31, 2013.
6. ↑ Elliot, Stuart (January 16, 2008). "A Classic Series, Retooled and Swingin'". New York Times. Retrieved August 3, 2016.
7. ↑ "Classic Media Acquires Harvey Entertainment". Animation World Network. August 25, 2000. Retrieved August 4, 2014.
8. ↑ Acuna, Kirsten (July 23, 2012). "DreamWorks Studios Buys Classic Media For $155m". Business Insider. Retrieved November 2, 2014.