Generation Alpha (Gen Alpha for short) are the demographic group coming after Generation Z. According to researchers and popular media sources, Gen Alpha starts as early as 2012[1][2][3] and ends in 2024. Some sources specify a starting year as late as 2013 and an ending year of 2028.[4][5] This generation was named after the first letter in the Greek alphabet. Most members of Generation Alpha are children of Millennials.[6]