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Heartland rock is a genre of rock music. It was characterized by a straightforward musical style. That was a concern with the average American life, and a conviction. Rock music had that as a social or communal purpose beyond just entertainment.
In concert heartland rock often took the form of crowd-rousing anthems, leading to comparisons with arena rock.
Heartland rock faded away as a recognized genre by the early 1990s, as rock music in general lost influence with younger audiences and as heartland's artists turned to more personal works.