A plus-size model is a female model, who has a clothing size that is bigger than the size 34/36 used for women. Usually they were clothing sizes 40 to about 52.They are also called Curvy models. Some of the models criticize the naming. They want to drop the "plus" from the name, and be considered normal. Very often, they advertise clothing that normal women can actually wear. Many are also active in stock photography. Some are advertising products other than clothing, for example cosmetics or sunglasses.
Other names used include "full-figured model",[1] "extended-sizes model", "over-weight model", and "outsize model". Previously, the term "large size model" was also frequently used.[2][3]
In the past, there were discussions about models being anorexic, or models with eating disorders and problems of drug abuse. With this in mind, many fashion designer started to use plus-size models for advertising campaigns and catwalks.