Promotion

Promotion means spreading information about an product, service or issue.

Promotional activity generally involves a company spreading knowledge about its brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television.

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

• Publicity and public relations
• Advertising

Promotion for marketing includes additionally:

• Personal selling
• Non-personal selling
• Sales promotion
• Tradeshows
• Direct selling
• Refer a friend
• Loyalty bonus
• Product placement
  • For example, arranging that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.^[1]

Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.

1. ↑ Clifford, Stephanie (July 22, 2008). "A Product's Place Is on the Set". Advertising (editorial). The New York Times. Retrieved 2008-11-22.^{[permanent dead link]}