Back استراتيجية المحيط الأزرق Arabic Strategie modrého oceánu Czech Blue Ocean Strategy Danish Blue-Ocean-Strategie German Estrategia del océano azul Spanish استراتژی اقیانوس آبی Persian Stratégie océan bleu French אסטרטגיית אוקיינוס כחול HE Strategi kolam biru ID La strategia Oceano Blu Italian
 | This article reads like a press release or a news article and may be largely based on routine coverage. (May 2020) |
 First edition cover | |
| Author | W. Chan Kim and Renée Mauborgne |
|---|---|
| Language | English |
| Genre | Business Management |
| Publisher | Harvard Business Review Press |
Publication date | 2004, 2015 (expanded edition) |
| Media type | Print (Hardback) |
| Pages | 240 pp, 287 pp (expanded edition) |
| ISBN | 1-59139-619-0 ISBN 978-1-62527-449-6 (expanded edition) |
| OCLC | 56421900, 905587295 (expanded edition) |
| 658.8/02 22, 658.8/02 23 (expanded edition) | |
| LC Class | HF5415.153 .K53 2004 |
| Website | blueoceanstrategy.com |
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.
They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while two sequels entitled Blue Ocean Shift and Beyond Disruption[3] were published in 2017 and 2023 respectively.
- ^ "Renee Mauborgne - Faculty Profile". INSEAD. 2015-09-17. Retrieved 2018-12-20.
- ^ Kim, W. C.; Mauborgne, R. (2004). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press. ISBN 978-1591396192.
- ^ Carton, Guillaume (2023-09-15). "Can Entrepreneurs Innovate Without Disrupting Industries?". Entrepreneur and Innovation Exchange. doi:10.32617/939-65044516eeed5.