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![]() Cocoa Krispies with milk | |
Product type | Breakfast cereal |
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Owner | WK Kellogg Co |
Produced by | WK Kellogg Co |
Country | United States |
Introduced | 1958 |
Related brands | Rice Krispies Chocos |
Markets | International |
Called Coco Pops in the UK, Ireland, Australia and New Zealand. |
Cocoa Krispies (also known as Choco Krispis, Choco Krispies, Coco Pops, Choco Pops depending on region) is a breakfast cereal produced by WK Kellogg Co (formerly Kellogg's), coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a cocoa flavored version of Rice Krispies that contains real chocolate.[1]
The cereal was introduced in the United States in 1958. In 2003, the cereal was renamed "Cocoa Rice Krispies", as Kellogg's endeavored to unite their Rice Krispies variations under a single marketing schema. In 2006, the name was changed back to Cocoa Krispies. Kellogg's has released variations of Cocoa Krispies such as "Cocoa Krispies Cereal Straws",[2] "Cocoa Krispies Choconilla", and Chocos.[citation needed]