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Dark pattern

Web pop-up with dark patterns:
  1. Fake urgency
  2. Offer of dubious value
  3. Fake social proof
  4. Obscure opt-out with confirm-shaming
  5. Hard-to-click preselected checkbox with trick wording

A dark pattern (also known as a "deceptive design pattern") is a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills.[1][2][3] User experience designer Harry Brignull coined the neologism on 28 July 2010 with the registration of darkpatterns.org, a "pattern library with the specific goal of naming and shaming deceptive user interfaces".[4][5][6] In 2023 he released the book Deceptive Patterns.[7]

In 2021 the Electronic Frontier Foundation and Consumer Reports created a tip line to collect information about dark patterns from the public.[8]

  1. ^ Campbell-Dollaghan, Kelsey (21 December 2016). "The Year Dark Patterns Won". CO.DESIGN. Retrieved 29 May 2017.
  2. ^ Singer, Natasha (14 May 2016). "When Websites Won't Take No For An Answer". The New York Times. Retrieved 29 May 2017.
  3. ^ Nield, David (4 April 2017). "Dark Patterns: The Ways Websites Trick Us Into Giving Up Our Privacy". Gizmodo. Retrieved 30 May 2017.
  4. ^ Brignull, Harry (1 November 2011). "Dark Patterns: Deception vs. Honesty in UI Design". A List Apart. Retrieved 29 May 2017.
  5. ^ Grauer, Yael (28 July 2016). "Dark Patterns Are Designed to Trick You, and They're All Over the Web". Ars Technica. Retrieved 29 May 2017.
  6. ^ Fussell, Sidney, The Endless, Invisible Persuasion Tactics of the Internet, The Atlantic, 2 August 2019
  7. ^ "Deceptive Patterns". www.deceptive.design. Retrieved 19 May 2024.
  8. ^ Release, Press (19 May 2021). "Coalition Launches 'Dark Patterns' Tip Line to Expose Deceptive Technology Design". Electronic Frontier Foundation. Archived from the original on 19 May 2021. Retrieved 27 May 2021.
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