 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (December 2021) |
| Type of business | Subsidiary |
|---|---|
| Headquarters | , United States |
| Area served | Global |
| Founder(s) | Kamakshi Sivaramakrishnan |
| Key people | Kamakshi Sivaramakrishnan (CEO) Devin Guan (CTO)[1] Dave Zinman (COO)[2] Matt Gallatin (CFO)[3] Jodi Garg (CPO)[citation needed] |
| Industry | Marketing Technology |
| Parent | LinkedIn (2019-present) |
| URL | drawbridge.com |
| Launched | 2011 |
Drawbridge is a people-based identity management company[4] operating out of San Mateo, California, USA. It has been a subsidiary of LinkedIn since 2019. Drawbridge has built a people-based identity graph[5] and cross-device advertising platform that specializes in using machine learning to match individuals across connected devices, including desktops, smartphones, tablets, and connected TVs,[6] in order to serve more relevant ads across devices.
The company received a patent for its "system to group internet devices based upon device usage" in 2016[7] and a patent for "system and method for determining related digital identities" in 2019.[8]
- ^ "Drawbridge Challenges Scientific Community to Better the Accuracy of Its Cross-Device Consumer Graph", June 18, 2015
- ^ "Drawbridge Hires Apple Ad Executive to Track Users Across Devices", [The Wall Street Journal], July 13, 2015
- ^ "CFO Moves – week ending September 16, 2016" Archived December 8, 2017, at the Wayback Machine, [CFO Moves], September 19, 2016
- ^ "AppNexus Launches Programmable DSP; PubMatic Fraud-free Program". www.exchangewire.com. Retrieved December 7, 2017.
- ^ "Drawbridge Rolls Out DIY Cross-Device Graphs | AdExchanger". AdExchanger. November 14, 2016. Retrieved December 7, 2017.
- ^ "Drawbridge Now Supports Connected TVS with Its Cross-Device Ad Targeting". November 7, 2014.
- ^ US 9514248, Guan, Devin; Li, Xiang & Cotta, Randy, "System to group internet devices based upon device usage", published Dec 6, 2016
- ^ Sivaramakrishnan, Kamakshi (April 2, 2019). "Patent 10248968 for "System and Method for Determining Related Digital Identities"". United States Patent & Trademark Office.