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His Master's Voice is a painting and trademark by Francis Barraud that depicts a dog named Nipper listening to a wind-up disc gramophone whilst tilting his head, created in 1899.[1]
In December 1899, the painting was sold to William Barry Owen of London's Gramophone Company (later a division of EMI), who would create the His Master's Voice record label in 1909, and the music retailer in 1921. The Victor Talking Machine Company (later RCA Victor), the American affiliate of the Gramophone Company, also adopted the name and imagery on its music releases from 1901.[2]
With the Gramophone Company and RCA Victor both eventually operating outside of their respective United Kingdom and United States, the His Master's Voice painting then became a world-renowned trademark, featured on music releases, retail stores and equipment worldwide. Some international divisions would be divested, leading to 'His Master's Voice' as a brand to be fragmented.[3]
The whereabouts of the original His Master's Voice painting remain unknown.[4]