IHeartRadio MMVAs

iHeartRadio Much Music Video Awards
Awarded forBest in music videos
LocationMuch Headquarters,
Toronto, Ontario, Canada
CountryCanada
Presented byMuch
Formerly called
  • Canadian Music Video Awards (1990–1995)
  • MuchMusic Video Awards (1996–2015)
  • iHeartRadio MuchMusic Video Awards (2016–2017)
First awardedJune 25, 1990; 34 years ago (1990-06-25)
Last awardedAugust 26, 2018; 6 years ago (2018-08-26)
Websitemmva.muchmusic.com[dead link]

The iHeartRadio Much Music Video Awards were an annual awards show broadcast annually on Much from 1990 to 2018, and Fuse from 2010 to 2013 that honoured the year's best music videos.[1]

Originally debuting in 1990 as the Canadian Music Video Awards,[2] the awards were renamed in 1995 to the MuchMusic Video Awards.[3] In 2016, the show was rebranded under the iHeartRadio banner after Much's parent company, Bell Media, reached a licensing agreement with iHeartMedia.[4] The show's full name was officially dropped in 2018.[5] The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.[6]

  1. ^ Brait, Ellen (17 June 2017). "Big names, small worries leading up to the MMVAs". Toronto Star. Retrieved 21 May 2018.
  2. ^ Ostroff, Joshua (29 May 2014). "MMVAs Throwback Thursday: Maestro Fresh Wes Raps From Union Station To 1990 Video Awards". Huffington Post Canada. The Huffington Post Canada. Retrieved 14 June 2015.
  3. ^ Whelan, Janna. "MuchMusic". The Canadian Encyclopedia. The Canadian Encyclopedia. Retrieved 14 June 2015.
  4. ^ Vlessing, Etan (8 April 2016). "Nick Jonas to Perform at iHeartRadio Much Music Video Awards". The Hollywood Reporter. Retrieved 29 July 2018.
  5. ^ Friend, David (22 August 2018). "MMVAs host Awkwafina promises wild street party". CP24. Retrieved 23 August 2018.
  6. ^ Friend, David (2019-03-07). "Channel formerly known as MuchMusic to have much less music | 'Significant erosion' of ratings prompts pivot away from music videos at groundbreaking TV channel". CBC News. The Canadian Press. Retrieved 2022-03-22.

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