Established | March 3, 2021 |
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Founders |
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Purpose | Reduction of the environmental impact of the K-pop industry |
Staff | 10 (2024) |
Website | https://www.kpop4planet.com/ |
Kpop4planet (K4P) is a climate activist group composed of K-pop fans. It was founded in 2021 by Lee Dayeon and Nurul Sarifah, who were inspired by other fan activism initiatives by K-pop fans. It participates in hashtag activism to place pressure on music companies, as well as companies that partner with K-pop artists, to reduce their environmental impact. Its petitions have received tens of thousands of signatures.
Kpop4planet's first campaign convinced the e-commerce company Tokopedia to commit to 100% renewable energy by 2030. Its "No K-pop on a Dead Planet" and "Plastic Album Sins" campaigns criticized music companies for incentivizing bulk purchasing of albums, which results in plastic waste. Its "High Fashion, High Carbon" campaign criticized the carbon emissions of fashion houses. The group collaborated with Korea Beyond Coal to protest the creation of a coal plant near a beach used for a BTS album cover. In 2023, the group successfully campaigned for Hyundai Motor Company to terminate a deal with Adaro Energy to receive aluminum created with coal power. Its campaign to reduce the carbon emissions of music streaming led to Melon committing to 100% renewable energy by 2030.