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A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing new information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and sometimes subject to "do not use before" time, known as a news embargo.
A special example of a press release is a communiqué[1] (/kəˈmjuːnɪkeɪ/; French: [kɔmynike]), which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders.
Using press releases can benefit media corporations because they can contribute to reducing costs and improve the amount of material a media firm can output in a certain amount of time. Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.[2]
Although using a press release can save a news outlet time and money, it constrains the format and style of its content. In addition, press releases can be favorable towards the organization that commissioned or issued them, framing the topic according to its preferred criteria. In the digital age, consumers generally want to receive information instantly, bringing about pressure on the news media to output information fast with less time for editing and fact-checking. This may cause news media companies to heavily rely on press releases to create stories.[2]
- ^ "Definition of communiqué | Dictionary.com". www.dictionary.com. Archived from the original on 11 June 2021. Retrieved 11 June 2021.
- ^ a b Lewis, Justin; Williams, Andrew; Franklin, Bob (1 February 2008). "A Compromised Fourth Estate?". Journalism Studies. 9 (1): 1–20. doi:10.1080/14616700701767974. ISSN 1461-670X. S2CID 142529875.