Serbianisation or Serbianization, also known as Serbification,[1] and Serbisation or Serbization (Serbo-Croatian: srbizacija / србизација or posrbljavanje / посрбљавање; Albanian: serbizimi; Bulgarian: сърбизация, romanized: sarbizatsiya or Bulgarian: посръбване, romanized: posrabvane; Macedonian: србизација, romanized: srbizacija; Romanian: serbificare) is the spread of Serbian culture, people, and language, either by social integration or by cultural or forced assimilation.