Sustainable business

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A sustainable business, or a green business, is an enterprise with (or aims to have) a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy. This business attempts to meet the triple bottom line. They cluster under different groupings, and the whole is sometimes referred to as "green capitalism."^[1] Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:^[2]

1. It incorporates principles of sustainability into each of its business decisions.
2. It supplies environmentally friendly products or services that replace demand for nongreen products and/or services.
3. It is greener than traditional competition.
4. It has made an enduring commitment to environmental principles in its business operations.